Uplift Aesthetics Privacy Policy

Uplift Aesthetics is committed to protecting the privacy, confidentiality and security of the personal information and personal health information entrusted to us.

This Privacy Policy explains how Uplift Aesthetics collects, uses, stores, protects and discloses information through our website, online booking systems, communications and in connection with the health-care and aesthetic services we provide.

Where information constitutes personal health information, it is subject to the additional protections and requirements of Manitoba's Personal Health Information Act (PHIA) and applicable professional standards.

1. Information We Collect

Depending on how you interact with Uplift Aesthetics, we may collect information such as:

• Name and contact information
• Date of birth and demographic information
• Appointment and booking information
• Medical history, medications, allergies and other information relevant to your care
• Treatment records, assessments and treatment plans
• Clinical photographs
• Payment and billing information
• Communications between you and the clinic
• Information submitted through our website, online forms or booking system
• Website and device information, such as IP address, browser type, operating system and information about how you use our website

We collect only the information reasonably necessary for the purpose for which it is collected.

2. Personal Health Information

When you receive care from Uplift Aesthetics, information relating to your health, medical history, treatment or care may constitute personal health information (PHI) under PHIA.

We collect personal health information for lawful purposes connected to providing, coordinating, documenting and managing your care and related services.

Whenever reasonably possible, personal health information is collected directly from you. We may also receive relevant information from other health-care providers involved in your care where permitted by law.

Uplift Aesthetics will not collect, use or disclose personal health information except as authorized or permitted by applicable law.

3. How We Use Your Information

We may use your information to:

• Provide and coordinate your care and treatment
• Maintain accurate clinical and administrative records
• Schedule and manage appointments
• Communicate with you about your care, appointments and follow-up
• Process payments and manage billing
• Respond to questions or requests
• Improve our services and website
• Meet legal, regulatory and professional requirements
• Communicate with health-care providers involved in your care, where appropriate and permitted by law

Personal health information will only be used for purposes authorized under PHIA or otherwise permitted or required by law.

4. Disclosure of Personal Health Information

Where necessary for your care, we may disclose relevant personal health information to your family physician, referring practitioner, specialist or other health-care professional involved in your care.

We may also disclose information where authorized or required by law.

When personal health information is disclosed, Uplift Aesthetics limits the information provided to the amount reasonably necessary for the purpose.

Your consent will be obtained where required by law. There are also circumstances under PHIA where personal health information may be used or disclosed without consent.

5. Electronic Medical Records

Uplift Aesthetics maintains patient health records using an electronic medical record (EMR) system.

Patient information stored within our EMR is accessible only to authorized individuals who require access for their role in providing or supporting your care.

We use reasonable administrative, technical and physical safeguards to protect personal health information against unauthorized access, use, disclosure, loss, alteration or destruction.

Our EMR provider, Jane, states that Canadian clinic data is stored in Canadian data centres in Montreal, Quebec and Calgary, Alberta, and that data is encrypted in transit and at rest.

Third-party integrations connected to our systems may have separate data-processing and storage practices. We take reasonable steps to ensure that service providers handling personal health information on our behalf have appropriate privacy and security protections.

6. Electronic Communication

Uplift Aesthetics may communicate with you electronically regarding appointments, treatment, follow-up and other matters related to your care.

Where appropriate and permitted, information related to your care or a referral may be transmitted using approved electronic methods, including secure electronic systems, fax or email.

We take reasonable safeguards when communicating electronically. However, electronic communication may carry inherent privacy and security risks.

Patients should avoid sending sensitive health information through personal email, text messaging or other electronic communication unless specifically requested or authorized by the clinic.

7. Clinical Photography

Photographs taken as part of your assessment or treatment may form part of your personal health record and are treated as confidential personal health information.

Separate consent will be obtained before clinical photographs are used for non-clinical purposes such as advertising, social media, our website, educational materials or promotional purposes.

A patient's consent to treatment does not automatically constitute consent to use their photographs for marketing or promotional purposes.

8. Website, Cookies and Analytics

Our website may collect non-identifying technical and usage information, including browser type, device information, IP address, pages viewed and general website activity.

We may use cookies and similar technologies to operate and improve our website, understand website usage and, where appropriate, support marketing and advertising activities.

We may use services such as Google Analytics to understand how visitors use our website and improve its functionality and performance.

Website analytics and advertising information are treated separately from information contained in your clinical health record. We do not intentionally use information from your medical record for targeted advertising.

Third-party websites, platforms and services may have their own privacy policies and practices.

9. Marketing Communications

With appropriate consent where required, we may use your contact information to send information about Uplift Aesthetics services, events, promotions and other communications that may be of interest to you.

You may unsubscribe from marketing communications at any time.

Unsubscribing from marketing communications will not prevent us from sending necessary administrative or care-related communications, such as appointment reminders or information relating to your treatment.

10. Third-Party Service Providers

Uplift Aesthetics may use trusted service providers to support our operations, including providers of:

• Electronic medical records
• Appointment scheduling and online booking
• Payment processing
• Information technology and website hosting
• Email and communication services
• Analytics and website services

Where a third party handles personal health information on our behalf, Uplift Aesthetics will take reasonable steps to ensure that appropriate privacy, security and contractual protections are in place as required by applicable law.

Under PHIA, organizations that act as information managers for personal health information have specific obligations regarding the protection, retention and destruction of that information.

11. Security

Uplift Aesthetics uses reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information we maintain.

These safeguards may include:

• Access controls and role-based access
• Individual user accounts
• Password and authentication requirements
• Encryption and secure systems
• Physical safeguards
• Privacy and confidentiality policies
• Staff education and training
• Procedures for responding to privacy incidents

PHIA requires trustees to implement reasonable safeguards protecting the confidentiality, security, accuracy and integrity of personal health information.

No electronic system or method of transmission can be guaranteed to be completely secure.

12. Retention and Destruction

Uplift Aesthetics retains personal information and health records for as long as reasonably necessary to provide care and meet applicable legal, regulatory, professional and record-retention requirements.

Personal health information will not be destroyed simply because a patient requests its deletion where the clinic is required to retain the record.

When information is eligible for destruction, it will be securely destroyed in a manner that protects the privacy of the individual.

PHIA requires personal health information to be destroyed in a manner that protects privacy.

13. Your Privacy Rights

Subject to applicable law, you have rights regarding your personal health information, including the right to:

• Ask how your personal health information is collected, used and disclosed
• Request access to your personal health information
• Request correction of inaccurate or incomplete personal health information
• Ask questions or raise concerns about the privacy of your information

Requests relating to personal health information will be handled in accordance with PHIA.

14. Privacy Breaches

A privacy breach may occur if personal information or personal health information is accessed, used, disclosed, lost or handled without authorization.

Uplift Aesthetics maintains procedures for identifying, containing, investigating and responding to privacy breaches and will take appropriate action in accordance with applicable law.

If you believe your personal information may have been improperly accessed, used or disclosed, please contact us as soon as possible (Attention Privacy Officer info@upliftaesthetics.ca)

15. Privacy Officer

Uplift Aesthetics has designated a privacy contact to respond to questions and concerns regarding the collection, use, disclosure and protection of personal information and personal health information.

Privacy Officer
Uplift Aesthetics
Email: info@upliftaesthetics.ca

Patients may contact us regarding privacy questions, access requests, correction requests or concerns about the handling of their information.

16. Changes to This Privacy Policy

Uplift Aesthetics may update this Privacy Policy from time to time to reflect changes in our practices, technology or applicable legal and professional requirements.

The most current version will be posted on our website with the applicable effective or updated date.

17. Acknowledgement

By using our website, booking an appointment or receiving services from Uplift Aesthetics, you acknowledge that you have been provided with an opportunity to review this Privacy Policy.

Where consent is required for a specific collection, use or disclosure of personal health information, Uplift Aesthetics will obtain consent in accordance with applicable law and our clinical policies.

This Privacy Policy does not replace specific treatment consents or other consents that may be required for your individual care.



Website Information and Online Services
When you visit our website, contact us, submit an online form, or book an appointment online, we may collect information such as your name, contact information, IP address, device information, browser information, appointment details and information you voluntarily provide. We use this information to operate and improve our website, respond to inquiries, manage appointments, provide services and communicate with you. Website information may also be collected through cookies and similar technologies as described in this Privacy Policy.

Updates or amendments to this Privacy Policy

How to contact us